Establishing a certain gender for garments went out of style. Now skirts, sweatshirts, shorts, t-shirts and even tops are designed for everyone. The unisex trend is here to stay.
At BLOW UP, the garments are not designed for a specific gender, on the contrary, they are designed so that anyone can wear them with style and safety. "Creating unisex collections not only increases sales, it also allows more people to feel identified with the brand and dare to use it with their own style," says María Antonia Flórez, designer of BLOW UP.
Men's shorts became a trend and are considered one of the seasonal garments for both men and women. Its style, quality, comfort and versatility allow it to be an outfit that is easy to use, combine and wear.
BLOW UP created a trend by creating casual outfits for women with swim shorts. Stylizing them with tops, boots, t-shirts, tennis shoes and camisoles has allowed a garment used only for the beach and vacations to become an essential piece in every wardrobe.